Tuesday 8-18-09  9:13pm  (MST)   The Unique Selling Proposition (USP)   Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It’s what separates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a [...]

 Sunday 8-16-09   9:36am  (MST)     Incorporating Proof and Believability   When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s any doubt in his mind, he won’t bite, no matter how sweet the deal. In fact, the “too good [...]

 Tuesday 08-11-09  12:57pm (MST)    Emphasize Benefits, Not Features     What are features? They are descriptions of what qualities a product possesses.   The XYZ car delivers 55 miles per gallon in the city. Our ladder’s frame is made from a lightweight durable steel alloy. Our glue is protected by a patent. This database [...]

Wednesday 08-05-09     Push Their Emotional Hot Buttons   This is where research really pays off. Because in order to push those buttons, you need to first know what they are.   Listen to this story first, and I’ll tell you what I mean: Once upon a time a young man walked into a [...]

 Monday 8-3-09  12:34pm (MST)    Focus on Them, Not You       When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”   And if your copy doesn’t tell him, it’ll land in the trash faster than he can [...]

Friday 5-22-2009 10:19am (MST)     “How to Tempt Customers to Read Your e-Book Just By Its Title”     So you have already decided about the topic that you think many people would be interested in. You already formulated an outline of the things that you need to put in your e-book to make [...]

    Just a little copywriting 101 here. In studying business I discovered copywriting. Not copyright the legal aspect of branding but copywriting the actual writing to make your words sell. Words are really all we have to convey our message whether spoken or written. In business it is mostly in the written form like [...]