Archive for the ‘Copywriting Secrets’ Category:
Copywriting-10 Secrets To Writing More Effective Ads (Secret #5)
Tuesday 8-18-09 9:13pm (MST) The Unique Selling Proposition (USP) Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a [...]
Copywriting-10 Secrets To Writing More Effective Ads (Secret #4)
Sunday 8-16-09 9:36am (MST) Incorporating Proof and Believability When your prospect reads your ad, you want to make sure he believes any claims you make about your [...]
Copywriting Secret #3
Tuesday 08-11-09 12:57pm (MST) Emphasize Benefits, Not Features What are features? They are descriptions of what qualities a product possesses. The XYZ car delivers 55 miles [...]
Copywriting-10 Secrets To Writing More Effective Ads (Secret #2)
Wednesday 08-05-09 Push Their Emotional Hot Buttons This is where research really pays off. Because in order to push those buttons, you need to first know what [...]
Copywriting-10 Secrets To Writing More Effective Ads (Secret #1)
Monday 8-3-09 12:34pm (MST) Focus on Them, Not You When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from [...]
Copywriting Tip-Why Your EBook Title Is So Important
Friday 5-22-2009 10:19am (MST) “How to Tempt Customers to Read Your e-Book Just By Its Title” So you have already decided about the topic that you [...]
Copywriting Headline-The Most Important Part Of Any Ad Campaign
Just a little copywriting 101 here. In studying business I discovered copywriting. Not copyright the legal aspect of branding but copywriting the actual writing to make your words [...]
