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	<title>Ron Randall&#039;s Blog &#187; Copywriting Secrets</title>
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		<title>Copywriting-10 Secrets To Writing More Effective Ads (Secret #5)</title>
		<link>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-10-secrets-to-writing-more-effective-ads-secret-5/</link>
		<comments>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-10-secrets-to-writing-more-effective-ads-secret-5/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 03:15:44 +0000</pubDate>
		<dc:creator>ronj</dc:creator>
				<category><![CDATA[Copywriting Secrets]]></category>

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		<description><![CDATA[Tuesday 8-18-09  9:13pm  (MST)   The Unique Selling Proposition (USP)   Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It’s what separates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a [...]


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		<title>Copywriting-10 Secrets To Writing More Effective Ads (Secret #4)</title>
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		<comments>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-10-secrets-to-writing-more-effective-ads-secret-4/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 15:38:22 +0000</pubDate>
		<dc:creator>ronj</dc:creator>
				<category><![CDATA[Copywriting Secrets]]></category>
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		<category><![CDATA[copywriting secrets]]></category>
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		<description><![CDATA[ Sunday 8-16-09   9:36am  (MST)     Incorporating Proof and Believability   When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s any doubt in his mind, he won’t bite, no matter how sweet the deal. In fact, the “too good [...]


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		<title>Copywriting Secret #3</title>
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		<comments>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-secret-3/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 19:06:10 +0000</pubDate>
		<dc:creator>ronj</dc:creator>
				<category><![CDATA[Copywriting Secrets]]></category>

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		<description><![CDATA[ Tuesday 08-11-09  12:57pm (MST)    Emphasize Benefits, Not Features     What are features? They are descriptions of what qualities a product possesses.   The XYZ car delivers 55 miles per gallon in the city. Our ladder’s frame is made from a lightweight durable steel alloy. Our glue is protected by a patent. This database [...]


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		<title>Copywriting-10 Secrets To Writing More Effective Ads (Secret #2)</title>
		<link>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-10-secrets-to-writing-more-effective-ads-secret-2/</link>
		<comments>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-10-secrets-to-writing-more-effective-ads-secret-2/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 04:06:34 +0000</pubDate>
		<dc:creator>ronj</dc:creator>
				<category><![CDATA[Copywriting Secrets]]></category>
		<category><![CDATA[Affiliate Marketing Secrets 101]]></category>
		<category><![CDATA[Article Marketing Secrets & Tips]]></category>
		<category><![CDATA[copywriting]]></category>
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		<description><![CDATA[Wednesday 08-05-09     Push Their Emotional Hot Buttons   This is where research really pays off. Because in order to push those buttons, you need to first know what they are.   Listen to this story first, and I’ll tell you what I mean: Once upon a time a young man walked into a [...]


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		<title>Copywriting-10 Secrets To Writing More Effective Ads (Secret #1)</title>
		<link>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-10-secrets-to-writing-more-effective-ads-secret-1/</link>
		<comments>http://ronjrandall.com/copywriting-techniques-tips-advertisements/copywriting-10-secrets-to-writing-more-effective-ads-secret-1/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 18:32:20 +0000</pubDate>
		<dc:creator>ronj</dc:creator>
				<category><![CDATA[Copywriting Secrets]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[copy writing tips]]></category>
		<category><![CDATA[copywriting secets]]></category>

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		<description><![CDATA[ Monday 8-3-09  12:34pm (MST)    Focus on Them, Not You       When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”   And if your copy doesn’t tell him, it’ll land in the trash faster than he can [...]


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