One of the most important steps to take to ensure that your site is successful is to have a site that is well-loved by search engines This is actually fairly easy to do—but also fairly easy notto do. It is a known fact that well-placed keywords and keyword phrases on a piece of content will attract search engine spiders It is also a well-known fact that keyword stuffing—using keywords way too much—will repel spiders and stop them from putting your site on a search engine.      

 

So what is the delicate balance of having just the right amount of keywords and keyword phrases? How do you achieve it? How do you make sure you aren’t overusing keywords? In this newsletter, we will go over all of the above to help make your site keyword optimized.   

 

     How do I write content that the search engines love?      

 

The easy answer is to make sure your content has several keywords. But how is this done in a natural way so not as to hurt your traffic from actual human beings? Well, it all comesdown to naturally putting keywords into your content. We’ll briefly go over this process.      

 

#1: Sit down and decide what your content will be about  If your site is all about sports, figure out what kinds of sports content you’ll put on there. Maybe you’ll write about basketball or golf or football or any other sport. Or if you’re running a music site, you could write content about a particular style of music or band/artist. The point is, make sure that whatever content you write is relevant to your site.   

 

    #2: Make a list of keywords that are relevant to your content   So if you’re writing a music article, these keywords could be: RockPopCountryRapR&BHip HopGuitar But try to narrow your list down to 2 or 3 keywords. The first keyword should be a primary keyword(used at least 10 times in a 500 word document) and the other one or two should be secondary keywords(used a few times each in a 500 word document).       

 

#3: Begin writing the content.  As you write each sentence, try to think about where the primary and secondary keywords might fit in. Wherever it seems natural, use the keywords. However, you should never try to make them fit where they don’t fit. If it looks unnatural, don’t use them.   

 

  Part 2 in a few days. “Discover SEO Mastery”

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